A selection of GIFs created just for fun.

Some are drawn frame by frame for more of a stop-motion feel in Photoshop and others are created using keyframes and various effects in After Effects.

Instagram Giphys for Ticketmaster.

The brand social team at Ticketmaster is always in need of GIFs to add some flair in Instagram stories. So I pitched, “why not make our own branded GIFs?!” 

Valentine’s Day was coming up and it felt like the perfect timing to launch some V-Day specific designs in tandem with evergreen Ticketmaster branded GIFs for use on the gram. We chatted to the social team to assess their needs and gauged how these animations would be used. A lot of boy-band-esque tours were announcing in February and the brand campaign tied into that: approached with a sort of tongue in cheek, “heartthrob” angle. So I created a typographic “heartthrob” animation that could be placed as an arch over someone’s head, a sparkle heart with a branded “t” to be framed around a face, and some candy hearts that fans could use when attending shows with friends. 

We also supplied them with some emphasis style line art to circle or underline important details, along with a swipe up and some morphing Ticketmaster “t” GIFs that made for good brand awareness. 

You can find these by searching “Ticketmaster” on Giphy.