Design for Ticketmaster’s Summer of Live 2019 campaign.

Ticketmaster brought an exclusive Summer of Live pop up experience to Five Point Amphitheater in Irvine for blink-182 fans. We provided free Afters ice cream scoops and fun giveaways while building brand awareness, social engagement and encouraged app downloads.

The project consisted of: a full outer truck wrap with wallpaper for the interior lounge area, an ice cream cart wrap, waffle cone wrapper (for added branding on those insta-worthy ice cream pics), a set of 4 enamel pins on a backing card, 4 a-frame signs and a game of corn hole. Phew!

For a graphic punch, we went literal on the “ice cream” motif with a chunky drip pattern, utilizing our Ticketmaster blue gradient overlapping onto a giant waffle cone pattern. The drips were adjusted in height based on application, and acted as a great canvas for logos and copy.

Our final piece of flair was, well, flair! A Ticketmaster Summer of Live branded pack acted as the perfect summer concert accessory. Over 1,000 limited edition enamel pin packs were handed out as freebies.

I’ve gotta say, this was a pretty sweet project to work on (pun intended)!